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Diarrhoea Kills a Child Every 26 Seconds
 

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Selling Survival

Poster: UNICEF

ORT- Selling Survival

Dehydration caused by diarrhoea is the biggest single killer of children in the modern world and diarrhoea itself is one of the major causes of nutritional loss and poor growth. Now, dehydration can be prevented and nutritional losses minimized by a revolutionary new technique called Oral Rehydration therapy (ORT). To prevent dehydration, oral rehydration salts can be made at home from ordinary household ingredients. To prevent - or treat - dehydration, sachets of the salts made up to precise WHO/UNICEF formula now cost only a few cents each. But the problem is how to make them available to millions of parents through out the world. The sachets, says UNICEF, should be household items - available form every corner shop like soap, batteries, razor-blades or Coca-Cola. The State of the World's Children 1985 (UNICEF).

Let's Talk to Coca-Cola about Saving the World's Children: That Coca-Cola use their distribution channels (which are amazing in developing countries) to distribute Oral Rehydration Salts. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?

Annie Lennox said:
"We can distribute Coca-Cola all around the World but we can't seem to get medication to save a child from something a simple as diarrhoea and I think that that is wrong. You know, you have a choice you either get involved with an issue or you walk away from it. I think it's a human rights issue and I feel very passionately about human rights." 11 May 08

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The sachets, says UNICEF, should be household items - available form every corner shop like soap, batteries, razor-blades or Coca-Cola.

updated: 23 April, 2014

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